is a documentary that chronicles the early days of marketing and public relations through the influence of Freud's theories on the subconscious to manipulate opinion public.
present the interest of Edward Bernays, Freud's nephew, in implementing and testing the theories of his uncle, taking the direction of successful campaigns for brands like Lucky Strike and Cosmopolitan and being adviser to several presidents of America and other public figures.
This documentary presents the analysis of mass behavior by eating and how it influences the development of societies.
is buenillo the video, you just have to see different views. And I wonder if these theories remain valid in a present in which increasingly include personalization and the emergence of hybrid consumers and sometimes more complex? Can it be?
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