By Daniel Granatta
e-mail dgranatta@merca20.com
twitter @ danigranatta
Dear student of a university marketing Mexico:
belong to a new generation of marketers, your average age is about 20 years and have serial digital DNA. Users are responsible for digital rather than brand, and technology use such a natural way no longer distinguishes between digital and analog life life because your life is one. And so you have the opportunity to be a marketer than to those of all the generations that preceded you. Building
you have only two or three semesters to complete your studies and start your career in the labor market, it is time to make contacts with different brands or agencies to prepare for your internship, ask yourself even leaving your city to attend one of the many marketing conferences that celebrated all over Mexico throughout the year in which to learn from the experiences that some speakers share in them. As
sometimes I tend to be one of those speakers who come to these events, here are some tips to let the two can make the most of our meeting if we can match:
- are young and parties are part of your life But do not let your vision blurs just party or the purpose of why you travel to a distant place to attend a conference, even if you're crude, get up to go to the conference, otherwise there is no forgiveness.
- If we meet here to make me famous for leaving in a quiz show, please do not forget to attend the event as someone who will talk about marketing , not as a famous TV needs a court of sycophants.
- Following the above, I do not give away the applause because you go on television, at all times keep a critical mind and a certain level of skepticism, oblígame to gain your attention and your reactions (if what you say or show generates some) .
- I'm not a rock star, I'm just giving a lecture on marketing , which means that it makes no sense that you take a picture with me to upload to Facebook like a trophy. Best ask me a card, or better yet, ask me chamba.
- If I still act like a rock star and rude rude, keep that in mind but to devote all my talk to tell you how I care for the brand they work, the brand is not what I say but what I do.
- If I take my rockstarismo further, and I'm rude and impolite to someone of the event, the public, or even the girl who acts as hostess , do not ever never send a resume, if I behave well with someone you barely know, imagine how I can get if you bring me coffee at the proper temperature for my taste.
- Exígeme something useful to you as a marketer future, do not settle for snake oil and even videos posted and unpublished already in YouTube for weeks. After all are public, but marketers, public not a variety show. If you settle for only mirrors will be at the mercy of commercial pacheco half nice display by any of those eccentric creative advertising.
- Ask me what I bring to my brand, what I do in my work and how to help the Mexico of the mark is represented more than a regional franchise. In short, something that makes my presence in the event something relevant, and not something that could be replaced by a video of my transnational corporate president.
- Do not believe everything I say just because I'm on stage and you among the audience. All we are hearing and there is always someone who knows more than us, so we try to check if what you heard at conferences is really true or if I and / or other components are completely outdated, something that usually happens to those teachers who Kotler and wield a beginning and end of all things.
- At the end of my presentations, I always leave my email account from work. Please point it and write me. And find me on Twitter and / or Facebook , please add me and keep in touch with me. Because if you liked what you told the talk, then talk only is the beginning of our relationship, not just a sporadic event annually.
- My work email is to send me chain e-mails on you found Jesus in the earth or the latest updates in your Fotolog, other media to send me those content. Ah, do not ask me to help with homework, no joke if I do things rather than making them yourself.
- If you have any questions for me after the presentation, do not start saying "I am very handsome" or "I am very ugly." Nobody cares, and if you do, probably not taken seriously nothing I say below.
- If you see me at the party and want to talk to me without feeling pain of any kind. It makes no sense for you to travel to another place to be surrounded by people who not only know and keep talking with your circle of friends, each person who does not know is an opportunity to discover something new. And as for me, no one goes to events to meet other speakers, but the one day hope to be partners or customers, in this case you.
And finally, if you are a student and you feel at least slightly moved by what you just read, please forward this text to 15 partners in the next two hours or have five years of bad luck.
no need to explain a lot. Come and Pasagüero! 
