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CALLING ALL DESIGNERS ... BE PART OF THE NEW EDITION OF FRESH MAGAZINE

CALL

FRESH Magazine invites all creatives, designers, illustrators, photographers, writers, students of communication, graphic design and related careers to part of the contents of its next edition.

How?

Just send your best work (texts, pictures, designs, etc), all proposals will comply with the following characteristics:

• The texts, designs and proposals in general, must be original and unpublished.
• Proposals may be done individually or in teams.
• Each contestant may enter one or more proposals.
• of texts should not exceed 5.000 characters (without spaces).

The topics must be alluding to:

-Arte Contemporáneo.

-Music.

-Moda.

-Cine.

-social consciousness.

-Ecology

-Etc. (Issues interest and currently ).

· All proposals will be reviewed and will be answered. (After being approved by our quality filter)

· If your proposal is selected for publication, we will contact you via e-mail.

· All submissions must be sent to: yocolaboro @ revistafresh.c om

Fresh Way Magazine. com

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The confusion of brands does not suit anyone

Two trademark experts talk about the need to detoxify the business of branding. Proposed collaboration between manufacturers and retailers to simplify consumer choices and . For a long time been thought that consumers like variety, more choices that are more likely are you to find what they are looking for. The problem, said Christoph Burmann and Jan-Philipp Weers, is that the desire to give consumers what they want, retailers and manufacturers may have gone too far. Studies of confusion - a relatively new field of interest but rapidly growing - the number of options available is becoming a shopping experience that could be enjoyable in a marathon overwhelming decisions. One possibility to solve that will narrow the range of options, but that does not seem attractive. The first manufacturers to do so would be giving up shelf space (and market) the other competitors. Another possibility is that retailers were the first and limit the number of products in your business. That tamppoco seems attractive because despite consumer confusion emuestran research that - not the other elements changed - people still prefer places with many options. A realistic solution would be to give consumers a reliable guide to help them navigate through so much variety and leave satisfied with their choice as well as loyal to the store where purchased and the manufacturer of your choice. For that, manufacturers and retailers have an ally: the brand. Marks may be strategic, flexible and easier to manipulate than the organizations. Resort to brands to help consumers simplify their choices and shopping experience is a smart move. In the past have acted as a liaison between the company and the customer. Are promises, expectations and attitudes. But lately are the brands themselves that have caused much confusion. In a recent study by two experts, 70% of respondents perceived as confusing the brands they know. And in point of sale, the confusion increases. In the interest of both manufacturers and retailers should work together for better understanding of its role in the ecosystem of companies that exist to create value for consumers through branding. If this is not possible, traders should think about the entire ecosystem and marks and use other means of guidance for their clients. The full article can be read in http://adage.com/cmostrategy/article?article_id=144708 Via @ THESLOGAN on twitter

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06/21/1910 The first announcement of Disney Twitter is

Twitter launched its first 'trending topic' advertising. The advertiser is Disney, the product, Toy Story 3 . The format was rated as interesting and little intrusive: a undécimo'trending topic 'well marked' Promoted '-sponsored "announces the subject and, when selected, opens a search on that case. This coupled with the program 'Promoted Tweets, which highlights advertisers messages for certain searches and on certain issues, represents a substantial change in policy twitter, you want to start making serious money. Advertising was well received by the 2.0 world. "The site introduced quality advertising, with logical, well designed and safe side", publishing specialized blogs. Via: @ THESLOGAN on twitter

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08/07/1910 75% of online media has a profile on Facebook and 76 % have a Twitter account porno

The change in business model that is assuming the transition from traditional media to digital is changing its structure and how to present information on the Web . This is shown by the study "The English media reporting daily on the Internet" held by Vector Software Factory (Vector SF), a company specializing in developing advanced software solutions with a long history of publishing. The analysis shows how changing habits of readers, and the growing importance of networks social and spaces that bring together much of the Internet traffic, have led to online media to attract users in such areas. In fact, your participation is the main argument of differentiation with traditional strategies of dissemination and marketing of information. The study, which analyzed nearly a hundred media, reveals that 75% of the daily media in the network already has an official presence on Facebook, and more than 76% have opened at least a profile on the Twitter microblogging service, from which shares news or exchange opinions with readers. Moreover, the improvement of mobile communications and increased market share of smart phones or "smartphones" are also impacting on growth strategies of the media. While only 35% have a WAP portal itself, 43.75% and has an application for direct access from terminals iPhone or iPod Touch from Apple. As regards traditional media and online media digital natives, the former located above the latter in some key metrics such as the use of active profiles on Twitter, the availability of proprietary applications for iPhone, the possibility of comment on any news or mark it, and even creating their own blogs. The increased availability of resources against human and technical means 100% digital, in many cases, does not currently the most established media groups to introduce more options and tools on their websites, largely explains this fact. The reader as a prescriber of digital media reader intervention in the dynamics of media also affects the way information is distributed. Beyond the news forwarding by email (available option in the 78.75% of cases), Internet users have developed new mechanisms for selecting and reading the news of his interest. Many use spaces where the vote is indexed and information of their own choosing, highlighting the most popular. To facilitate these services, digital media have built massive English direct links from the news. The most popular is Digg, present in 73.75% of the daily media, followed by Del.i.cious at 68.75%. Facebook (66.25%) and Twitter (53.75%) are among the most widely used social media to share holders, well ahead of others like MySpace (20%) or the more recent Google Buzz (7.5%). The network's success has led to mainstream media as a majority language, tools and services of the Web 2.0 to develop a new consumer model of information. Over 70% of the English media can add comments to news, but just over 12% of them do so in all cases. Although over 62% carry out surveys online readers entity, only 32.5% of the sites have other opportunities for direct participation, such as interviews with current or discussion forums. comment addition, 45% of the media invited to qualify or rate the usefulness of the information. If it is journalists who determine, in accordance with professional criteria, which information must be newsworthy and how they stand out and ordered in digital editions, means have given up part of that capability to users through the use of lists of top stories, present in over 63% of the cases analyzed. Along with breaking news (50%), 35% published rankings with the most commented articles, and 25% have similar listings to the most valuable news, that no longer respond necessarily to current criteria. Thus, the reader has become a key element in the selection of the news and on the main prescriber for the rest of Internet. multimedia contents and value The incorporation of aesthetics and language of the Web 2.0 world of information online can be seen in the proliferation of blogs in these spaces. 72.5% have their own blogs, and 15% offer the ability to create your own blog for users, web-hosted environment. The written notice coexists naturally with multimedia content and value added services that are transforming the online media in general portals. SF Vector study shows that 86.25% of the analyzed sites offer video content playback ("streaming"), and more than 42% also includes audio files. "Over the past year, we've seen a noticeable increase in social activity of the media online, "says Javier Mazo, head of the publishing sector and Vector Media SF." The reading habits of Internet users, little faithful to a single source of information on the Web thanks to the easy access to it and the many choice options are, is forcing the media to reach out to the user. This encourages greater use of 2.0 services like social networking, and promotion of such tools to encourage readers to share news and drive traffic to the portals. Individual information and takes precedence over the very medium which broadcasts "he adds. on Via @ THESLOGAN Twitter