Les upload the presentation of the book The Brand Gap by Marty Neumeier in a series of slides (in English my kids) where the author presents a targeted approach to emotional marketing. Neumeier
draw a scenario where you can wake up confidence the brand is vital to their survival.
How to increase trust in a brand? Neumeier offers here one of his most provocative ideas and time, revealing: it is necessary to a mixture of logic and magic to build a "charismatic brand," these brands like Apple, Ikea and Google that are perceived as an essential part the life of a person.
The Brand Gap
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